New Platform, New Product Mix, New Market, New Pricing—LexisNexis Advance

Information Today, Inc. reports –

LexisNexis learned from WestlawNext’s debacle of a launch—which involved telling everyone at the same time about a new product while only providing it to one market and leaving other markets to the guesswork; not telling anyone the price; and generally irritating librarians by promoting the new but often unavailable service directly to patrons. Instead, LexisNexis is doing it differently. LexisNexis is targeting the solo and microfirms with the new Lexis Advance. These lawyers have to drum up their own clients and manage their own taxes, payroll, calendars, billing, staffing, and training—all in addition to practicing law! They don’t have librarians or law libraries. They work in small offices, home offices, or shared suites.

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